Paula Genovesi, with more than 20 years of experience in the beauty industry, is a licensed esthetician and cosmetologist with additional certifications in medical esthetics, oncology esthetics and reiki. She is holding a Facial Fundraiser campaign during July to provide complimentary facial services to cancer patients and survivors. Those that donate by cash or credit to sponsor a full facial ($75 and up) receive 20 percent off a facial for themselves.
Seeing firsthand how getting personal attention, touch and reiki eased discomfort when her mother was sick with cancer seven years ago, she notes, “Touch has been found to lower blood pressure and heart rate, increase immune function, ease pain and increase a person’s well-being.” She adds reiki to any facial service upon request as a standalone service or to complement the facial.
Genovesi has completed training with Hospice as a volunteer and says, “I hope that an ongoing fund will enable many individuals who might not take the time for themselves in this type of healing setting to do so. I believe having a facial with or without reiki should be available to those who would receive the many benefits of it.”
Genovesi offers services out of Avanti Hair Studio, 2005 Western Avenue, Albany. For more information, call 518.869.6721 or 518.361.5629.